Check out a teaser above for the Game Of War Super Bowl trailer featuring Kate Upton.
I've been playing the game for a couple weeks now and both love and hate it.
While true, it's technically a free-to-play mobile game, the problem is you aren't going anywhere in the game unless you spend some real coin.
The game hooks you in by giving you a lot to do up to around level 10, but by level ten or so it then takes forever to build things and research abilities - so much so that it becomes frustrating - which causes people to stop playing.
The extras for the game don't come cheap, either, as a gold pack will cost around a hundred bucks. My advice would be to make sure you have your research bonuses up as high as possible (you can craft items that give you research bonuses) to get the most out of your gold packs.
Game Of War recently launched Alliance City, which IMO, is a huge disappointment. Honestly, it feels like extortion. The game advertises Alliance City as a way for the alliance members to work together. The problem is that - again - it takes forever to build stuff, and for Alliance City, you can't use your speed-ups, as Alliance City speed-ups are different and cost about 5x extra. So you are not really working together on anything, unless everyone wants to work together buying gold to purchase Alliance City speed-ups.
Don't get me wrong, I do like the game a lot, but it's really geared toward big spenders - and there are lots of big spenders. I'm around 10 million power and dropped about $150. There are guys with well over 100 million power and some even in the tens of billions range. It also stinks when those big guys bully the smaller alliances and capture and execute their hero -- but it is pretty cool when you can do the same.