The first week of March saw Warner Bros. launch a new video-on-demand service on Facebook with The Dark Knight being sort of a test run.
Seems it may have worked out as Warner Bros. has announced five new movies available to view on Facebook including: Inception, Harry Potter and the Sorcerer’s Stone, Harry Potter and the Chamber of Secrets, Life as We Know It and Yogi Bear.
Users pay for the video with 30 Facebook Credits (equivalent to $3) and can watch the movie full screen, pause - and even use all the regular functions of Facebook.
However, the video is available for only a limited time - but you can watch it for up to 48 hours as many times as you want.
I know where I am at, Blockbusters are closing left and right, with only one in a 10-15 - or more - mile radius, I believe. I do have Netlfix, but their new releases are hard to come by. I suppose, if Warner Bros. released the right movie, I might give it a go on Facebook.
BURBANK, CALIF., March 27, 2011 – Warner Bros. Digital Distribution (WBDD), a market leader in video-on-demand and electronic sell-through, announced it will expand its test offering of movies for rental through Warner Bros. Entertainment’s Facebook Movie Pages. Starting today at 10:00 pm Pacific Time / 1:00 am Eastern Time, consumers will be able to rent five additional titles directly through each film’s official Facebook Page using Facebook Credits. The films include “Harry Potter and the Sorcerer’s Stone,” “Harry Potter and the Chamber of Secrets,” “Inception,” “Life as We Know It” and “Yogi Bear.”
To rent a film, consumers simply click on the “watch now” icon to apply their Facebook Credits, and within seconds they will begin enjoying the film. This offering is presently available only to consumers in the United States.
“We’re pleased to expand our test with a variety of titles that will appeal to a broad audience,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “These titles have substantial followings on Facebook. The Fan Pages for ‘Harry Potter’ and ‘Inception’ alone are two of the most popular and active communities on the site.”
Fans will have full control over the film while watching it through their Facebook account for up to 48 hours from purchase. They can choose to watch it in full screen, pause the movie, and resume playing it when they log back into Facebook. Consumers will also have full Facebook functionality including the ability to post comments on the movie, interact with friends and update their status.