Valiant Entertainment Unveils New Logo
Mon, 04/23/2012 - 14:16
VALIANT ENTERTAINMENT Unveils New Logo
To officiate its return to monthly publishing this May, Valiant Entertainment is proud to unveil a new interpretation of the iconic Valiant compass logo by award-winning graphic designer Rian Hughes. The newly redesigned logo -- along with Valiant's new distinctive trade dress, also designed by Hughes -- will first see print on May 2nd with the release of X-O Manowar #1 by New York Times best-selling author Robert Venditti (The Surrogates) and Eisner Award-winning artist Cary Nord (Conan).
"It is always a challenging and interesting project to design the visual identity of a publisher from the ground up in every detail -- logo, trade dress, title logos -- and to cohesively pull all these elements together so one strong visual identity emerges. Rebooting the Valiant line's design has been one such great project. The Valiant characters have a strong fanbase and heritage, and so the new logos are fresh and modern as befits a forward-looking publisher while still paying tribute to the originals, just as has been done with the characters themselves," said Hughes, whose previously published work includes logos and design pieces for Marvel Comics, DC Comics, MTV Networks, Virgin Airlines, Penguin Books, Archaia Entertainment, and the BBC, among many others.
Originally founded in 1989, Valiant Comics is one of the most successful comic publishers of all time and has featured work by many of the industry's top creative talents, including Jim Shooter, Bob Layton, Barry Windsor-Smith, Joe Quesada, David Lapham, Bryan Hitch, Steve Ditko and many more. Reincorporated as Valiant Entertainment in 2007 by CEO Jason Kothari and Chief Creative Officer Dinesh Shamdasani, the company is set to return to monthly comics publishing this summer with four new monthly titles featuring its most popular characters -- X-O Manowar #1 in May, Harbinger #1 in June, Bloodshot #1 in July, and Archer & Armstrong #1 in August.
"Rian and our Executive Editor Warren Simons put an incredible amount of energy into making sure that the new logo and the look of the books themselves accurately reflect our perspective on what the Valiant Universe was and can be," said Shamdasani.
"The day that Valiant titles return to the shelves of comics shops worldwide is one that fans have been eagerly awaiting for some time," said Kothari. "This powerful, yet versatile new logo is the perfect way to signify a new era for Valiant both as a company and a premier creative brand."
This is the just the latest in a series of creative endeavors Valiant has announced to coincide with its "Summer of Valiant" relaunch. Most recently, the publisher announced that it would be the first to produce animated, QR code-augmented covers for X-O Manowar #1 and Harbinger #1, as well as a series of "Pullbox Exclusive Variant" covers available only to comic shop customers who subscribe to Valiant's new #1 issues.
For more information, visit ValiantUniverse.com.