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Transformers 4 Trailer Debuts During Superbowl XLVIII

Posted By: Matt McGloin
Thu, 12/05/2013 - 15:34


The first Transformers 4 trailer will debut during Superbowl XLVIII as Michael Bay has made the announcement in addition to the news more footage will be shown shortly after. More than likely it will be a short teaser followed by the online release of the full trailer.

Bay took to his site to first offer up that there is an erroneous report being spread online about him saying Transformers 4 will be less goofy than the previous versions. Apparently whoever interviewed the director got it wrong and embellished the story just a tad.

It is a drag talking to reporters on sets. Why? Because often times they take your words and skew things to their liking? Then the crazy, lazy game of reporting on what other writers story’s reported me saying and then suddenly it becomes skewed Internet truth. So I waste my time to restate exactly what I did say, again.

No I did not ‘apologize’ for any Transformers movies. I did not say I shot the last three movies “less cool” then the new fourth installment. I was talking specifically about camera style and tone, of the first movie compared to how I shot the new installment with a very big scale, cinematic style. I was very specific in saying the first Transformers was shot in a ‘generic suburbia’ area, not trying to be cool with any cinematic flashes. I wanted it to feel like this could happen in any backyard in the United States.

So that brings me to letting Transformers fans know that we have completed our five and half month shoot. We got back from a month long shoot in China. My crew and I had a fantastic time shooting in Hong Kong and Mainland China. It was an amazing experience, and I love the country. My cast was absolutely fantastic, and a very fun group to work with. We are working hard cutting the movie right now. I think the first piece comes out for the Super Bowl and a teaser right after that.

And yes, I’m very excited about this new movie.


Superbowl XLVIII airs February 2nd with 30-second spots said to cost between $3.8-4 million.

Transformers: Age Of Extinction has a Summer 2014 release directed by Michael Bay and starring Mark Wahlberg, Jack Reynor, Nicola Peltz, Sophia Myles, Li Bingbing, T.J. Miller and Kelsey Grammar.