It's no secret that the Marvel Studios movies are affecting Marvel Comics.
While Matt Fraction wrote Thor, he confirmed and complained that he had to follow a set of guidelines due to the movie.
Marvel Comics cancelled the 2008 Guardians of the Galaxy comic book that inspired the $750 million movie because of the Marvel Studios film.
There is also Marvel Comics going with a Samuel L. Jackson version of Nick Fury and adding Agent Phil Coulson as a character.
Whether it's a good thing or a bad thing, we'll let you decide, but the latest Marvel Studios influence on the comics is regarding The Avengers 2, Scarlet Witch and Quicksilver.
Marvel Studios can't describe the Maximoff twins as X-Men or reference their father, Magneto. It's also been said that Marvel Comics billionaire CEO Ike Perlmutter is at odds with Fox Studios over their Marvel-owned film properties, which has caused Perlmutter to order the cancellation of Fantastic Four (and maybe kill off Wolverine). In addition, when X-Men: Days Of Future Past was released, Disney released no merchandise or toys for the movie.
The latest issue of Avengers & X-Men: AXIS #7 saw Marvel Comics retcon away Magneto being Scarlet Witch and Quicksilver's father, as this fits in with the Marvel Studios direction of the characters (is it possible the two are no longer mutants in the comics?). In the issue, Scarlet Witch casts a spell that can only impact her family, with it having no effect on Magneto, obviously revealing Magneto is not related to either Scarlet Witch or Quicksilver.
As the circumstances have caused controversy, Marvel Comics' Executive Editor and Senior Vice President of Publishing Tom Brevoort has responded.
Brevoort tells Marvel's PR extension at CBR the following:
I can talk a little bit about that, sure. Quicksilver and the Scarlet Witch's history has been fairly stable in recent years, but if you go back it hasn't always been that way. They have kind of a confused and byzantine history. We've been told different things about them at different points, and we've believed different things about who and what they were. So we're going to delve into all of that again.
Brevoort continues on his Tumblr account:
Who says that they’re Inhumans?
Heck, who even says that they’re not mutants?
UNCANNY AVENGERS in January is where that story will unfold. Everything beyond the little bits that were in AXIS #7 is people getting wound up and conjecturing.
Story’s not done yet. Heck, it hasn’t even really started.
On the rights of the characters in the films:
First off, Marvel owns all of the characters. What Fox has are the film rights and related rights to the X-Men.
What specific rights they have are defined by the terms of the particular contract that was signed by all parties. But typically, what that amounts to is either a specific list of characters, or some blanket provision that they get those media rights to characters who originated in X-MEN or related books.
So no, you couldn’t declare Wolverine or Iceman or Storm an Inhuman and suddenly have Fox no longer able to use them, nor would that give Marvel or any other studio the rights to use Inhuman Wolverine, etc.