It wasn't much of a stretch seeing how Sony and Disney had come to a deal on the rights for Spider-Man.
Sony kept the film rights and Disney the merchandising rights.
So any promotion on either company's part would obviously be beneficial for both sides.
Obviously we know that Spidey didn't appear in The Avengers movie, but how about a sequel?
Could be a possibility as Amazing Spider-Man producer Avi Arad doesn't rule it out.
Now that The Avengers is such a phenomenon, he is even open to considering making a deal between Sony’s Spidey and Disney’s Avengers. He says he thought of the Venom crossover possibility independently of Avengers though.
“Everything is possible,” Arad said. “If something like that happens, it’s great for Disney, it’s great for Sony. If the right story comes in, we are now working on Venom first. It’s our first out. So our thinking is in the right direction. Avengers to me was an expected success so I never looked at it because Avengers was successful.”
The way to make team up movies work, Arad says, is to create the raw materials, both technically and creatively, in other movies first. “Team ups can happen once you create the character, establish the CG, otherwise it’s not affordable.”
Going one step further, how about an Avengers appearance in the Amazing Spider-Man movie?
As the new Disney Ultimate Spider-Man cartoon reveals — Nick Fury recruits a young Peter Parker/Spider-Man as an agent of S.H.I.E.L.D.
And, of course, Spider-Man is an Avenger in the Marvel comic books.
The Amazing Spider-Man swings into theaters July 3rd, 2012 in 3-D and is directed by Marc Webb starring Andrew Garfield as Peter Parker/Spider-Man, Emma Stone as Gwen Stacy, Rhys Ifans as Dr. Curt Connors/The Lizard, Irrfan Khan as Nels Van Adder, Martin Sheen as Ben Parker, Denis Leary as Captain George Stacy, Sally Field as May Parker and C. Thomas Howell as Ray Cooper.
Head on over to the Cosmic Book News Amazing Spider-Man Movie Hub for more news, images and trailers.