However, that could all be changing as it's being said that Sony might be selling off its entertainment division in the wake of the company's financial problems.
Sony's stocks are down 28 percent in six-months and a conservative figure put forth by Sony has them cutting their profits by another 27 percent for the year.
According to the NYPost.com, a number of industry insiders have made mention that Sony's entertainment assets will be up for sale, and made mention that there have even been meetings that have taken place in Japan with potential buyers, as a result of Sony's lack of profit.
Billionaire owner of Warner Music, Len Blavatnik, is named as being interested in purchasing Sony's entertainment division.
While Sony has come out and said that this is not the case, "Sony’s entertainment businesses are not for sale. Period,” Jim Kennedy, a Sony spokesman is quoted as saying, it's noted that Sony needs a quick solution to their financial problems -- and that their entertainment division makes up 17 percent of sales.
Recently, Sony and Disney came to a mutual understanding as they closed a deal that saw Sony keep the movie rights to Spider-Man with Disney keeping the merchandising rights.
We don't know if Sony would even be allowed to sell Spider-Man to the highest bidder, if Disney would get first dibs, or even if the rights would revert back to Disney if there was such a sale.
There's been more than one mention of Spider-Man appearing in The Avengers or The Avengers 2, and Marvel Studios president and producer Kevin Feige was executive producer on Amazing Spider-Man, so Sony and Disney obviously have a close relationship.
Could Sony's struggles have been known by the two all along? Will Spider-Man be assembling with Disney anytime soon? Or with another company, like say Fox Studios and their X-Men franchise, swing in to grab the rights?
We'll have to wait for more to come out, but Sony is also behind the powerful Sony Playstation 3 game console, which has seen sales struggling as of late, the upcoming James Bond Skyfall movie, as well as the recently announced Amazing Spider-Man sequel that sees Marc Webb and Andrew Garfield return with a release date of May 2, 2014.
Seems to be a lot on the table.