Update 2/14/11: Columbia Pictures announced today that the title of the next Spider-Man film will be The Amazing Spider-Man via a press release with a new image in full costume.
This weekend, the comic book industry held their Comics Pro meeting in Dallas, TX. This is where publishers and retailers get together to discuss the current marketing trends and the relationship between the two.
We get clues and news on what is going to come out and how the publishers are promoting their comics this year.
An interesting bit of news came from David Gabriel, Senior Vice President of Sales at Marvel Comics, in regards to Marvel Comics' current "Death of Spider-Man" storyline.
Note: this is not Marvel's "regular" version of Spider-Man, but one that takes place in their "Ultimate" Universe. This was a line launched in 2000 that "freed" the characters from years and years worth of back stories. Basically, this means Marvel could use them as they wish without being tied down to older stories.
Before I get to exactly what was stated, the news came out of the fact that Marvel is going to be killing off more characters in their comics. As we saw with the recent media hype that surrounded Fantastic Four #587, Marvel is going to continue the trend and kill off a character every quarter.
Currently, in Marvel's Ultimate Spider-Man, they are doing the "Death of Spider-Man" storyline.
David Gabriel stated that this storyline will "result in the biggest media exposure Marvel ever had." Gabriel also goes on to state this information is "confidential and not to be tweeted.” Well, our friends over at Bleeding Cool were covering the event and released that particular piece of info.
This is purely speculation on my part, but seeing how this particular "Death of Spider-Man" storyline is not taking place in their regular Amazing Spider-Man title (which is terrific, btw) and David Gabriel mentions this will "result in the biggest media exposure Marvel ever had," I think the new movie is going to be "Ultimate Spider-Man."
I just can't see any other way that this "Ultimate" tale of Spidey's death could lead to bigger media exposure than say the Fantastic Four issue we just saw - or even the Death of Captain America from 2007. If the movie is named "Ultimate Spider-Man" and in the comic Spider-Man dies - that sounds like "the big media exposure" to me.
To add to this, there have been "rumors" this movie is being based off the Ultimate version of Spider-Man and the fact that Andrew Garfield seems to resemble that version more - furthers the notion that the movie will be "Ultimate Spider-Man."
Ultimate(?) Spider-Man swings into theaters in 3-D July 3rd 2012 starring Andrew Garfield as Peter Parker/Spider-Man, Emma Stone as Gwen Stacy, Rhys Ifans, Martin Sheen, Sally Field, Irrfan Khan, Denis Leary, Chris Zylka, Campbell Scott, C. Thomas Howell, Julianne Nicholson and Annie Parisse.