Gary Oldman lets it be known that Sony leaked the first images of Joel Kinnaman in the new RoboCop suit.
He says it was done as part of the film's PR.
"What we did was we set that up. We leaked those pictures,” Oldman admitted to Yahoo. “That was absolutely a staged photoshoot."
"Well what happens is you will get these people who are going to leak pictures, so it's going to happen anyway," he continued. "So, take a ‘paparazzi shot,’ but at least of the suit at an angle that you like, so you can ‘leak’ your picture first, and have some control over it.”
Joel Kinnaman also commented on the first reactions to the new RoboCop suit, basically telling the fanboys not to get all worked up while in their mother's basement.
"The suit is digitally enhanced in post-production with CGI and that makes the complete product,” Kinnaman said, “So I didn’t get bothered with what somebody was saying when they’d just seen a fragment of it, and getting angry about seeing 20 percent of what it is. In my mind, I’m like - well, if you’re mad about it, and you want to spend your time being mad, in your mom’s basement, then you go ahead. But wait until you’ve seen the whole thing before you spend all that energy.”
I'm guessing most likely the studios leak the set images all the time to capitalize on the hype. Reportedly the first pics of new Superman Henry Cavill shirtless for Man of Steel were intentionally leaked as well.
This brings up a good question in regards to the validity of studios sending DMCA takedown notices to websites when the images are intentionally leaked, as it could be argued the studios are giving permission to use the images as they are intentionally released online by the studios themselves. The studios even have to send the notices under penalty of perjury.
"RoboCop" has a February 12, 2014 release rated PG-13 starring Joel Kinnaman, Michael Keaton, Gary Oldman, Abbie Cornish, Jackie Earle Haley and Samuel L. Jackson.
In RoboCop, the year is 2029 and multinational conglomerate OmniCorp is at the center of robot technology. Their drones are winning American wars around the globe and now they want to bring this technology to the home front. Alex Murphy is a loving husband, father and good cop doing his best to stem the tide of crime and corruption in Detroit. After he is critically injured in the line of duty, OmniCorp utilizes their remarkable science of robotics to save Alex’s life. He returns to the streets of his beloved city with amazing new abilities, but with issues a regular man has never had to face before. Director José Padilha (Elite Squad) reimagines the tale of part man, part machine, all cop starring Joel Kinnaman (The Killing) as the title character,GaryOldman (The Dark Knight Rises) as the scientist who creates RoboCop, and Samuel L. Jackson (The Avengers) as media mogul Pat Novak. RoboCop is being produced by Strike Entertainment’s Marc Abraham and Eric Newman, withEricCarraro as Executive Producer.