Spoilers follow for Iron Man 3.
You know it really didn't bother me that much that Ben Kingsley turned out to be a big phony.
I think it was more that Aldrich Killian turned out to be a fire breathing Extremis Mandarin dragon that kinda bugged me about Iron Man 3 as well as the Mark 42 conveniently getting blown to bits a dozen times.
Or was it two dozen?
Anyway, it turns out that Iron Man 3 director Shane Black isn't big on the idea of the Mandarin as a villain, at least the classic comic book version.
Basically, he laughs at the notion of using the Iron Man 3 comic book Mandarin for the movies.
He tells Newsarama:
Also, The Mandarin, as Kevin has pointed out — it's not like he's a classic villain in the sense you go, "Oh my god, remember that great Mandarin story?" You go, "Well, no, not really, do you?" "No, I guess we don't." But he's been around a long time. It's like Bob Hope. Everyone says, "Bob Hope! Classic comedian!" Yet for the last 20 years of his life, it's like, "That's not funny."
Regarding what Feige pointed out:
There was no choice but to reinterpret the character, obviously. One of the reasons Marvel characters are still as relevant today as they were 50 years ago — longer, in the case of Captain America, 70 years — is because of reinterpretation. Because they often stay true to the core beings and belief systems of the characters, but constantly switching them up a little bit.