The new policy also sees a slight increase in pricing, and it seemed to bring with it a lot of confusion amongst fans.
Now the SDCC has taken to their blog to offer up the reasoning behind the new single day ticket purchasing policy:
The decision to move from a 4-Day badge option to single day badge options was to give each attendee more flexibility when purchasing. Since we no longer offer a discount for purchasing all four days, the 4-Day option was repetitive and often lead to people purchasing a 4-Day badge despite not needing to attend every day. We hope this change will allow attendees to purchase only the days they truly need and maximize the number of people who can get a badge to attend Comic-Con.
They also offered an update on the registration and ticket purchase process:
If you make it to the front of the line in the EPIC Registration waiting room, you will begin your badge registration session by entering your Member ID and last name. You will also select the number of people you are purchasing badges for (up to 3 maximum, yourself included). On the following page, you will see the badge grid above. Here you will enter the Member ID and last name of each individual you are purchasing for, and then “validate” their information. Once a member is validated (ie: they are eligible to purchase), you will select the desired and available badge categories for each person by using the simple checkboxes.
For those who want to attend the entire show, simply check the Preview Night box, and all other badges (Thursday through Sunday) will be automatically checked for you. Just one click to get your 4-day with Preview Night option! However, if you do not want to attend Preview Night, you can select the days you wish to attend as individual items. Keep in mind that you may not purchase Preview Night as a stand alone option. If any one of the four single day badges are sold out (Thursday, Friday, Saturday, or Sunday), the Preview Night checkbox will not be available for purchase.
2014 San Diego Comic-Con runs Wednesday, July 23 through Sunday, July 27th.