Marvel did this before with a special Siege Deadpool variant in exchange for covers to DC Comics's issues of the Blackest Night tie-ins.
Any idea if it was a success?
Marvel Unveils New COMICS FOR COMICS Program
As part of Marvel’s unrivaled efforts to provide support to comic retailers in 2011, Marvel is pleased to announce the return of their groundbreaking Comics For Comics program, offering all retailers a chance to turn unsold comics into a rare Marvel variant! The extremely limited edition Fear Itself #6 McGuinness Variant will be made available to retailers who return the covers of select comics. In addition, qualifying retailers will gain exclusive access to a special Marvel sale.
“In these tough economic times, feel it’s our duty to help,” explained David Gabriel, Marvel Senior Vice President of Publishing, Sales and Circulation. “After the overwhelmingly positive response to our Comics For Comics programs, through which we received tens of thousands of covers, we’re excited to provide retailers with the chance to help their stores through selling an ultra-rate variant.”
Retailers – for every 50 stripped covers of the following comics from the below group sent to Marvel, you will qualify to receive one FREE Fear Itself #6 McGuinness Variant. The 50 stripped covers can be any combination of the comics listed in that group and all submissions need to be received at the Marvel office at the address below by Friday 8/12/2011. Also included with the stripped covers must be your store contact information including Diamond Account # and email address. With boxes of covers arriving every day, Marvel urges retailers to get theirs in by the due date to guarantee themselves copies of this stunning variant.
Retailers with any questions about Marvel’s Comics for Comics program, should e-mail [email protected] for further assistance.
Please note: No second printings, third printings, variants, are accepted as part of this promotion. Only the specific issues of the series listed below are eligible
FLASHPOINT ABIN SUR THE GREEN LANTERN #1
FLASHPOINT BATMAN KNIGHT OF VENGEANCE #1
FLASHPOINT CITIZEN COLD #1
FLASHPOINT DEADMAN AND THE FLYING GRAYSONS #1
FLASHPOINT DEATHSTROKE THE CURSE OF RAVAGER #1
FLASHPOINT EMPEROR AQUAMAN #1
FLASHPOINT FRANKENSTEIN CREATURES OF UNKNOWN #1
FLASHPOINT GREEN ARROW INDUSTRIES #1
FLASHPOINT GRODD OF WAR #1
FLASHPOINT HAL JORDAN #1
FLASHPOINT KID FLASH LOST #1
FLASHPOINT LEGION OF DOOM #1
FLASHPOINT LOIS LANE AND THE RESISTANCE #1
FLASHPOINT PROJECT SUPERMAN #1
FLASHPOINT SECRET SEVEN #1
FLASHPOINT THE OUTSIDER #1
FLASHPOINT THE REVERSE FLASH #1
FLASHPOINT THE WORLD OF FLASHPOINT #1
FLASHPOINT WONDER WOMAN AND THE FURIES #1
Address To Send Submission:
Marvel Entertainment LLC
135 West 50th Street, 7th Floor
NY, NY 10020
Information To Be Included With Submission:
Diamond Account #
List of stripped covers being returned and their quantities
All the directions above must be adhered to in order to receive the free Fear Itsellf #6 MCGuinness Variant and the submissions must be received by Friday 8/12/2011 in order to qualify.
Please note that this is not a Diamond-affiliated promotion and Diamond should not be contacted. Retailers will be contacted via email once Marvel receives the submissions.