Fox Studios, Bryan Singer and X-Men: Days Of Future Past mark the 50th Anniversary of the assassination of President John F. Kennedy by launching a viral site for the movie.
The site ponders whether or not Magneto and the mutants were involved in the assassination of JFK with the site even featuring images of the president.
In its pretend history, the site offers that JFK launched an investigation - a covert CIA task force - looking into "X-Gene" cases with mention of Azazel and Tempest from X-Men: First Class.
President Kennedy was assassinated 50 years ago on November 22, 1963 in Dallas, Texas.
The timing of the release of the viral site and JFK's anniversary is obviously not a coincidence and is being viewed in very poor taste by some.
Singer even took to his Twitter account to promote the site using the #JFK50 hashtag to increase its virality.
One Twitter user replied to Singer with: "Bryan Singer, seriously man. What is wrong with you? This viral campaign is obscene."
Another Twitter user makes a joke about JFK's death and the site with: "The X-Men: Days Of Future Past marketing team are literally killin' it (or JFK, anyway) with the latest conspiracy vid and website.
A Facebook user also found the viral site distasteful posting the following on the official X-Men movie Facebook page: "This uh....might be a little distasteful. I mean, an actual literal, physical, PERSON died. In front of his wife."
"Seriously? The timing of this is more than distasteful," adds another.
Cosmic Book News is choosing not to link to the viral site at this time.