You know how in Nintendo's Super Mario, Mario and Luigi get power-ups consisting of various animal suits?
Well, that isn't sitting well with PETA.
Let's see, Mario first killed and skinned the raccoon for his hide back in 1990.
Now, it appears he is doing it again with the recently released Super Mario 3D Land for the 3DS.
So PETA set up a site with the following message:
When on a mission to rescue the princess, Mario has been known to use any means necessary to defeat his enemy—even wearing the skin of a raccoon dog to give him special powers.
Tanooki may be just a "suit" in Mario games, but in real life, tanuki are raccoon dogs who are skinned alive for their fur. By wearing Tanooki, Mario is sending the message that it's OK to wear fur. Play Super Tanooki Skin 2D and help Tanooki reclaim his fur.
The site has the above pic of Mario, a game where a Mario wearing a blood dripped raccoon hide is being chased, and a video of a poor critter caged and battered.
Not sure where do even begin with this one. Actually, I do, but we'll save that for a rainy day.
Of course, donations are graciously accepted.
By any means necessary.