The latest gimmick to hit DC Comics is 3D variant covers for its September villains month.
Following the launch of the New 52 and Zero Month is DC's next big September event with "Villains Month."
Some details Dan DiDio and Jim Lee offered:
The conclusion of this Summer's Trinity War will launch Villains Month with the line-wide event Forever Evil, a seven issue limited series, tieing everything together.
A major character will affected in a major way.
There is a chance some of the villains may get their own monthly series.
Won't feature new villains, but will feature newer villains that recently appeared in other books.
Will feature "older" villains.
Joker, Lex Luthor, Darkseid, Parasite, Metallo, Ventriliquist, He'l, First Born, Relic, were mentioned.
Regarding the covers (all priced at $3.99?):
JL: This is actually our first press announcement on this: we’re also commemorating this event by doing something really unheard of, I think, as far as a major publisher - we’re actually adding a special cover on every single villain’s book. It’s called a 3D motion cover and it’s essentially artwork that’s been separated onto different layers, so when you hold the cover, which is a premium stock cover, and you slightly rotate the comic book left or right or up and down, the images move a bit.
DD: It’s an incredible 3D effect that shows depth of field on the covers. It’s the full cover stock, so it’s not anything that’s been glued on. More importantly, it’s actually pliable and soft to the touch - it’s a brand new technology and we’re going to be the first ones debuting in this fashion.
JL: They’re amazing covers. It’s an effect that you haven’t seen before, and like Dan said, it’s an entire cover. Any time in the past that they’ve done specialty covers, you would only get like a small trading card size image on the cover that was a hologram or lenticular bit of technology. This is the whole cover and it is amazing. The colors and the depth of field allows you to actually see the logo of the new book. Let’s say the Joker is taking over, it’ll be the Batman title in the background, and you’ll see the Joker title splattered on top of the Batman logo itself. It really sells the concept in a very visual way.
The below "example" covers were released.