Unfortunately, it's the new NINO Nova, but on the bright side they are using the Marko Djurdjevic designed Star-Lord costume and not the one that Steve McNiven just came up with (in which he publically trashed Djurdjevic's costumes).
Star-Lord joins Rocket Raccoon as another member of the Guardians of the Galaxy to go "mainstream" and become a part of a video game. Rocket Raccoon, as well as Nova, are featured in the Ultimate Marvel Vs. Capcom 3 video game as well as some MMOs in development.
We also see Black Bolt is part of the DLC; Black Widow and Iron Fist make up the rest of the Marvel Heroes Costume Pack 5.
Nova and Star-Lord join other Marvel Heroes already available for LittleBigPlanet including Captain America, Wolverine, Iron Man, Hulk, Spider-Man and many more.
LittleBigPlanet is an irresistible world where creativity is part of the gameplay and playing is part of the creative experience. Teeming with places to explore, creative tools to collect and puzzles that baffle, it challenges gamers to make their way through it however they like, modifying and creating elements of their surroundings as they go. Sackboy can design, shape and build both objects and entire levels using his intuitive toolbox of skills and materials – and, when gamers have created a level, they can invite anyone to come and share it via PLAYSTATION Network.