Back to top

Nintendo 3DS Sales Up 260 Percent Following Price Cut

Posted By: Matt McGloin
Fri, 09/09/2011 - 09:51


Nintendo dropped the price on their 3DS in August to $169.99, and the results saw a whopping 260 percent increase in sales.

I believe the gaming industry has been suffering as of late, especially in August as Madden 2012 shipped late which caused sales figures to be rather low for the month.

So, I guess this is good news - at least for Nintendo.

Sony also recently dropped the price on the PS3, as well, to $249.


Press Release


Nintendo sold more than 235,000  Nintendo 3DS™ portable entertainment systems in the United States in August, and the system finished as the No. 2 best-selling dedicated game system for the month, according to the NPD Group, which tracks video game sales in the United States. About 185,000 units were sold following a  price reduction on Aug. 12, an increase of more than 260 percent during the comparable 19-day time period in July.
"Consumers are responding very positively to the new suggested retail price of $169.99 for the Nintendo 3DS," said Scott Moffitt, Nintendo of America's executive vice president of Sales & Marketing. "With  Star Fox 64 3D  and the new Flame Red color launching tomorrow, and  Super Mario 3D Land and  Mario Kart 7 arriving later this year, Nintendo 3DS will offer consumers cutting-edge entertainment and tremendous value this holiday season."
Other Nintendo milestones reached in August include:
• Nintendo sold more than 590,000 total hardware units in August, including more than 190,000  Wii™ systems and more than 165,000 units of the  Nintendo DS™ family.
• For the third month in a row, the majority of the best-selling software SKUs play on Nintendo platforms. August featured five of the top 10 and 15 of the top 20.
• So far in 2011, more than 50 million units of software have been sold for Nintendo platforms.
• In total, 540 million units of software have been sold for the Wii system and Nintendo DS family of systems combined.
For more information about Nintendo, visit