Following on the heels of DC's own reboot attempt with the New 52 back in the Fall of 2011, now it's official that Marvel is rebooting as well with the "All-New, All-Different Marvel" approach.
It's reported Marvel will be rebooting with 55-60 new #1 issues this Fall, which will include a new Wolverine, new Spider-Man and a new Hulk, with titles written by Brian Michael Bendis, Jason Aaron, Mark Waid, Dan Slott, Charles Soule, G. Willow Wilson, Jeff Lemire, CM Punk and Nicole Perlman.
The new event follows Secret Wars and takes place eight months later.
Marvel EIC Axel Alonso and David Gabriel, SVP of Sales and Marketing, offered the following to various news outlets:
“This is the Marvel Universe. This fall, we will be inviting readers into a universe comprised of bold new landscapes populated with characters and teams both familiar and brand-new.”
"The all-new Hulk ... this character is certain to cause debate. The same people who went crazy with female Thor will have a field day with this one. Will there be enough room for him and Peter Parker? Read and find out. Wolverine will return to the Marvel Universe (again, this will be something big). Who is Wolverine? You’ll have to read and find out."
"She [Kamala Khan] is Peter Parker for the 21st century. Peter Parker can be a 16-year-old Pakistani girl from Jersey City. If her story is universal, then people are going to come and read it. If it feels true, if it resonates, people are going to come.”
"I’ll go ahead and tell you the Marvel Universe is about to see the arrival of an All-New Hulk—not a Hulk that you’ve seen before. And this development is deeply rooted in story. I am personally excited about it and its ramifications and it’s a fascinating story that I think Bruce Banner fans will definitely want to read. You’ll also see the arrival of a new Spider-Man in the Marvel Universe and you’ll also see—spoiler alert—a Wolverine emerge on the scene. I’m not going to say who, but a Wolverine that is certain to provoke reactions."
"We've put the onus on the creators to come up with big changes in the lives of our characters, whether it's Spider-Man or Ms. Marvel or Daredevil or the Hulk. You're going to be looking at, in certain cases, new characters inhabiting those roles, and new characters dealing with profound changes in the relationships with others around them and where they live.
"We've challenged everybody to come up with the right 'Oh (expletive)' reveal for their character to shake it up and make it interesting."
"...Incredible Hulk like no fan has ever seen before.That's certain to be a topic of conversation. All the same people who yelled about female Thor are going to do the same thing about this Hulk."
"...they're going to read the story and go, 'Oh God, they're on to something!' "
"There’s no red sky, there’s no icecaps. But there will be new places on the map, there will be new characters that were just too cool to not bring back from 'Secret Wars.' There are new teams that are necessary to deal with new threats."
"I think that the comics industry -- certainly, we are -- slowly working into a season model that’s not too unlike what we see in our favorite cable TV shows: a seasonal model that offers accessible entry points for new readers and is respectful of long-term fans. We did Marvel NOW! and All-New Marvel NOW!, which were both two very successful campaigns. And this is the latest campaign."
“This is going to be an absolute game changer for Marvel. Similar to the most successful comics industry program of this century—Marvel NOW!, All-New All-Different Marvel is going to be presenting fans new #1’s for every title coming out during this event. This is a brand new beginning that honors our past 76 years, yet takes a bold step with daring, and accessible, entry points.”
"The real beauty of that is if you're one of these fans who've been around for many years, it's a great, exciting mystery. And if you're these new fans who maybe only jumped in this year when you saw the Avengers movie, you'll be able to pick up any of these comics and you will not need to know 50 years of backstory of anybody."