Well, it worked for DC in 2011 (at least for a few months), and now it is rumored that Marvel Comics might go with a reboot.
Marvel has been pretty upfront in their statements regarding the New 52 that they wouldn't reboot their own continuity. Instead, they went with the Marvel NOW! banner, which arguably hasn't been all that successful in launching new #1s.
Now at the Diamond Retailer Summit at Las Vegas, it's rumored that for 2015, Marvel will be doing a reboot that looks to spring out of Jonathan Hickman's Avengers.
This September will see Avengers #34 and #35 time jump by 8 months where it's said (via Bleeding Cool):
"Time Runs Out" sees everything Jonathan Hickman has been building towards comes to a close and will affect the entire Marvel company across the board, forcing them to do something the company has never done in its 75 years.
It's stated that the speculation amongst retailers is that it will be a Marvel reboot.
The following images were released, where "it" will happen in May 2015: