Or did they just miss the reference?
The #1 comic book news website on the internet, Comic Book Resources (CBR), hosts a weekly interview with Marvel Comics Editor-in-Chief Axel Alonso.
This week's featured interview saw reference to the Marvel comics character known as Richard Rider.
Richard Rider's super powered alter ego is known as Nova, who has recently been replaced by a younger version known as Sam Alexander.
CBR also hosts the internet's most popular comic book forum to which they open it up for fans to ask questions to Axel.
One fan in particular commented about the new Nova book and that it's called "Nova" and not "Dick Rider," with CBR keeping the "joke" as is (see below).
Now what must be noted is that these questions are handpicked by both Comic Book Resources and Marvel, so this isn't something like a direct quote from a one-on-one interview.
It's all planned.
Very classy, guys.
Check it out for yourself: