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Marvel Announces Captain America: Civil War Merchandise

Posted By:Matt McGloin
Wed, 06/10/2015 - 11:50


Marvel has announces licensees for Captain America: Civil War.

Variety reports Marvel gave retails a first look at Captain America: Civil War merchandise today at the Las Vegas Licensing Expo including apparel, accessories, footwear, core toys, sporting goods, consumer electronics, seasonal, costumes, party goods, stationery, food, home furnishings and collectibles.

Some of the brands signed on for Captain America: Civil War also include Hasbro, Lego, Funko, Hot Wheels, Rubies, Mad Engine, C-Life, Jay Franco, Global Brand Group, Kellogg’s, Hallmark and American Greetings.

It's noted the Captain America: Civil War merchandise will land on shelves about eight weeks prior to the film's May 6, 2016 release, and also there will be a focus on adult female apparel as well as the newer characters War Machine, Falcon, Vision, Black Widow and Black Panther.

In addition, a celebration of Captain America's 75th Anniversary will be limited to higher-end retailers.

“We’ll see an extension mixing in new characters with new skills,” Paul Gitter, senior VP of licensing for Marvel at Disney Consumer Products  said. “There will also be a big focus on adult female apparel. The Avengers team is both aspirational and hugely merchandisable, made up of multiple, unique heroes coming together with amazing skills, cool vehicles and a high tech headquarters. Captain America: Civil War not only gives us new storytelling for our favorite superheroes, but also introduces new ones allowing us to expand product lines for kids and fans.”

"Captain America: Civil War" has  a May 6, 2016 release date directed by Anthony and Joe Russo starring Chris Evans, Robert Downey Jr., Scarlett Johansson, Jeremy Renner, Elizabeth Olsen, Sebastian Stan, Anthony Mackie, Frank Grillo, Paul Bettany, Don Cheadle, Emily VanCamp, William Hurt, Martin Freeman and Chadwick Boseman as Black Panther.


Captain America: Civil War picks up where Avengers: Age of Ultron left off, as Steve Rogers leads the new team of Avengers in their continued efforts to safeguard humanity. After another international incident involving the Avengers results in collateral damage, political pressure mounts to install a system of accountability and a governing body to determine when to enlist the services of the team. The new status quo fractures the Avengers while they try to protect the world from a new and nefarious villain.