Marvel and Williams-Sonoma Launch Super Hero kitchen and bakeware merchandise
Wed, 08/03/2011 - 15:03
MARVEL HEADS TO THE KITCHEN WITH WILLIAMS-SONOMA
Merchandise Featuring Marvel’s Legendary Super Heroes Including Spider-Man, Hulk, Captain America and Iron Man Debut Today at Williams-Sonoma
New York, NY, August 3, 2011 – Marvel Entertainment, LLC, a global character-based entertainment licensing company, and Williams-Sonoma, a member of the Williams-Sonoma, Inc. portfolio of brands, today announced the launch of an exclusive collection of Super Hero kitchen and bakeware merchandise exclusively sold at Williams-Sonoma. Designed exclusively for the retailer, the products include renowned Super Heroes from the Marvel Universe including Spider-Man, Hulk, Captain America and Iron Man. Featuring retro character art and graphics, the Williams-Sonoma collection captures the charm and artistry of the original Marvel Comics.
The program launches with an array of bakeware and kitchen essentials including Cookie Cutters, Pancake Molds, Adult and Child Aprons, Spatulas and Iced Cookies. Product will be available at all Williams-Sonoma stores in the U.S. and Canada, and also via catalog and online at www.williams-sonoma.com/.
“Building upon our incredibly successful relationship with Williams-Sonoma Inc., we are excited to launch a great new line of merchandise at Williams-Sonoma stores, bringing the Marvel brand to another audience and product segment,” said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment. “We are working with Williams-Sonoma on helping kids and adults spend time together in the kitchen.
About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.
About Williams-Sonoma, Inc.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products representing six distinct merchandise strategies – Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and bridal registry), Pottery Barn Kids (kid’s furniture and baby registry), PBteen (girls’ bedding and boys’ bedding), West Elm (modern furniture and room decor) and Williams-Sonoma Home (luxury furniture and cashmere throws) – are marketed through 589 stores, six direct mail catalogs and six e-commerce websites.