This is the biggest marketing investment that we’ve ever put into a series or an event. You’ll see that online, through social media, and there’s going to be a radio and television component as well-- [The Sales Department is] actually treating every issue as an event, because there’s a different fight going on in every issue, and I’m told that they are pushing every single issue through all twelve issues. The story itself has three acts, and each of those acts has a natural marketing hook to it, so they’re pushing those as well.
Gabriel stated that their parent company's sister stations, Disney XD and ABC, are being considered to show the ads.
Avengers Vs. X-Men begins this April.
DC Comics did a similar campaign on various Warner Bros. stations to promote the reboot of the New 52 comics line.