Next week sees the debut of the new Man of Steel movie directed by Zack Snyder and starring new Superman Henry Cavill.
Already reports are coming in that advance tickets for Man of Steel are outselling the Marvel Studios billion dollar blockbuster Iron Man 3, and the film was also voted the most anticipated movie of the year for the Spike TV Awards.
Now we hear from Warner Bros. motion picture president Jeff Robinov (via Variety) who predicts the Man of Steel will be the studio's highest performer ever.
Already, the Man of Steel has raked in $170 million through various promotional partnerships including Nokia, Sears, Chrysler, Mattel and almost 100 more companies as it's reported that advertisers are coming on board in record numbers because of Superman's connection to audiences as being "a real hero and someone whom people of all ages can admire" (via THR).
Variety also has it that Man of Steel is predicted for a $100 million opening weekend and possibly more than a $300 million domestic gross (U.S.).
It's previously been said that the fate of the DC Comics comic book movie universe rests on Snyder and Cavill, with most thinking a Justice League movie is next, and Robinov says the plan for Man of Steel is to spearhead a shared movie universe.
"The plan is for a universe that will allow for other DC characters," Robinov said.
We also learn that was a part of the plan from the get-go, as Robinov explains the vision of the new Superman came from The Dark Knight Trilogy collaborators Christopher Nolan and David Goyer, and also that Nolan thought of a new Superman during Inception.
"(Nolan) said that he and David Goyer had come up with a way of doing the Superman story that wouldn’t exclude the future possibility of including the other DC characters,” Robinov recalled. “So Chris and David delivered a draft that did that.”
We know that Nolan then went and got Zack Snyder involved, even waiting in his driveway while the 300 director read the script, and Robinov says we'll see influence from both Nolan and Snyder in Man of Steel.
"I know what to do with the movie," Snyder told the studio when he became involved.
"So you’ll see both of their hands on it in a very collaborative way," explained Jeff Robinov.
Robinov then goes on to mention that the Man of Steel is a good introduction to the rest of the DC Universe - with specific mention of villains.
"(It has) a very fresh feel, and it takes you into the DC universe with the introduction of Krypton at the start of the film and the introduction of DC villains. It’s a world that you have not seen before," stated the president of WB movies.
Head on over to the Cosmic Book News Man of Steel movie hub for more news, images and trailers.
In 2D and 3D in select theaters and IMAX Friday, June 14
From Warner Bros. Pictures and Legendary Pictures comes "Man of Steel,"™ starring Henry Cavill in the role of Clark Kent/Kal-El under the direction of Zack Snyder.
A young boy learns that he has extraordinary powers and is not of this Earth. As a young man, he journeys to discover where he came from and what he was sent here to do. But the hero in him must emerge if he is to save the world from annihilation and become the symbol of hope for all mankind.
The film also stars four-time Oscar® nominee Amy Adams ("The Master"), Oscar® nominee Michael Shannon ("Revolutionary Road"), Academy Award® winner Kevin Costner ("Dances with Wolves"), Oscar® nominee Diane Lane ("Unfaithful"), Oscar® nominee Laurence Fishburne ("What's Love Got to Do with It"), Antje Traue, Ayelet Zurer, Christopher Meloni, and Academy Award® winner Russell Crowe ("Gladiator").
"Man of Steel" is produced by Charles Roven, Christopher Nolan, Emma Thomas and Deborah Snyder. The screenplay was written by David S. Goyer from a story by Goyer & Nolan, based upon Superman characters created by Jerry Siegel & Joe Shuster and published by DC Entertainment. Thomas Tull, Lloyd Phillips and Jon Peters served as executive producers.
Zack Snyder's behind-the-scenes team included director of photography Amir Mokri, production designer Alex McDowell, editor David Brenner, and multiple Academy Award®-winning costume designer James Acheson ("Restoration") and costume designer Michael Wilkinson. The music is by Academy Award®-winning composer Hans Zimmer ("The Lion King").
Warner Bros. Pictures presents, in association with Legendary Pictures, a Syncopy Production, a Zack Snyder Film, "Man of Steel." The film will be released in 2D and 3D in select theaters and IMAX®, and will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.