One way of getting around the lackluster reception of Agents Of S.H.I.E.L.D. is to simply state it never existed in the first place.
That's what Joss Whedon says (well not the lackluster part) as Whedon states again that Coulson is dead.
This time, Whedon tells IGN the following - offering Agents Of SHIELD is just a Coulson fever dream:
Yeah he’s dead. The entire television series is just a fever dream. It’s a Jacob’s Ladder moment he’s having at the point of death, but we don’t give that away until after season seven. And there’s a snow globe. Now I’ve given it away. Bollocks!
Whedon continues with mention that while Marvel TV and Marvel Studios are a part of the same shared universe, essentially they are separate.
It’s a weird little yes and no. As far as I’m concerned in the films, yes he’s dead. In terms of the narrative of these guys [The Avengers] his loss was very important. When I created the television show, it was sort of on the understanding that this can work and we can do it with integrity, but these Avengers movies are for people to see the Avengers movies and nothing else. And it would neither make sense nor be useful to say ‘Oh and by the way remember me? I died!’”
Whedon also went on to talk about how he thinks Marvel Studios was annoyed by Marvel TV and makes a remark about the events from Captain America: The Winter Soldier.
“I think actually the movie people were a little bit cross about the TV show” Whedon revealed. “They were sort of like ‘Well you can have this but not this. And this but not that.’ It’s complicated enough as it is without me adding another layer of complication. We also created a TV show called S.H.I.E.L.D. right before they made a movie where they destroyed S.H.I.E.L.D.. So everybody’s having a GREAT time!”
Marvel TV is also launching two new series for ABC with one being a SHIELD spinoff featuring Adrianne Palicki, and the other is rumored to possibly feature the new Marvel Comics muslim character who took over the Ms. Marvel codename.