Studios have some kind of formula they use to gather interest about a movie before it debuts.
It's called "tracking," and Iron Man 3 looks to be doing very well.
Deadline has it that Iron Man 3 looks likely to have a $125 million+ opening weekend, which would place it equal to or better than the blockbuster opening for Iron Man 2.
That "total awareness" numbers are in the 90s while definite interest is at 67, which is higher tracking than The Avengers movie.
Iron Man 3 is showing strong numbers amongst Hispanics and women, and there have been 35 million global streams for the trailer in just 24 hours.
Disney is pulling out all the stops for Iron Man 3 as this is Disney's first marketing of a Marvel Studios film (apparently Paramount had the marketing rights prior), which includes the Iron Man 3 World Tour, the Disneyland Exhibition, and partnering with various brands.
Head on over to the Cosmic Book News The Avengers Movie Hub for more news, images and trailers.
Marvel Studios’ Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?