Back to top

IDW Publishing Partners With The Powell Group For Video Games

Posted By: Staff
Mon, 07/08/2013 - 15:16

Press Release

The Powell Group Signs Games Licensing Agreement with IDW Publishing

Games consultancy group to oversee game creation for top comics publisher’s IP


MEBANE, NC - July 8, 2013 - Games consultancy company The Powell Group today announced that it has formed a licensing partnership with IDW Publishing, America's fourth-largest comics publisher. The company will be the primary liaison to bring IDW's properties to games across all platforms, including mobile and console.

IDW is recognized as one of the industry's leading publishers, widely celebrated for its best-selling licensed comics, creator-owned titles and revolutionary art books. Along with offering top licensed comic brands based on movies, games and toys, IDW has built a catalog of hundreds of company-owned titles and characters that lend themselves to games. Powell Group will work with IDW to bring these titles to tablets and consoles worldwide.

"IDW's roster of titles and properties is exceptional, and we look forward to helping leverage their strong IP to deliver creative, boundary-pushing games to a global audience," said Jay Powell, founder and CEO, The Powell Group. "By using these strong licenses, combined with our expansive network of the world's most talented developers and publishers, we will bring these great stories off the pages of comic books and into the hands of gamers."

"Jay's team at The Powell Group has an incredible amount of experience in dealing with major licenses," said IDW Publishing's Ted Adams, publisher and CEO. "Their deep understanding of brands combined with exceptional client services makes them an ideal partner for us, and we are excited to be able to work with them to deliver interactive content that not only perfectly meshes with our comics and graphic novels, but can also be cross-promoted within our products."

Interested developers and publishers who wish to find out more about the opportunities to create games based on IDW Publishing properties are encouraged to contact The Powell Group at their website.

About IDW 
IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The TRANSFORMERS, G.I. JOE and MY LITTLE PONY; Paramount’s Star Trek; Nickelodeon’s Teenage Mutant Ninja Turtles; 2000AD’s Judge Dredd; The Rocketeer; Toho’s Godzilla; Wizards of the Coast’s Magic: The Gathering and Dungeons & Dragons; HBO’s True Blood; and the Eisner-Award winning Locke & Key series, created by best-selling author Joe Hill and artist Gabriel Rodriguez.

IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints, and Yoe! Books, a partnership with Yoe! Studio. IDW’s critically- and fan-acclaimed series are continually moving into new mediums. Currently, Jerry Bruckheimer Films and Disney are creating a feature film based on World War Robot; Dwayne "The Rock" Johnson and Warner Brothers are producing a film based on Ashley Wood's Lore; and Michael Bay‘s Platinum Dunes and Sony are bringing Zombies vs. Robots to film.

About The Powell Group 
The Powell Group is a boutique consultancy specializing in licensing and business development for the game industry. Our team has over 15 years of experience in licensing and has worked with major brands including Disney, Nickelodeon and National Geographic. We focus on building positive relationships between various forms of media and the game space as well as bringing top developers and publishers together to create great products.