Users can submit photos of real heroes in their lives through InstaGram using the hashtag #GIJoeRealHero.
The photo will then appear on the GIJoeMovie website.
Follows of Cobra worry not as they have launched a viral marketing campaign of their own just for you, a Cobra Special Forces campaign.
G.I. Joe: Retaliation stars Bruce Willis, Dwayne Johnson, Channing Tatum and Byung-hunLee and opens in theaters March 29th, 2013.
The G.I. Joes are not only fighting their mortal enemy Cobra; they are forced to contend with threats from within the government that jeopardize their very existence.