Hasbro released a first look at a toy for Transformers: Age of Extinction with the Smash and Change Optimus Prime.
The NY Times revealed the following image noting in their article that for the 30th anniversary of the brand, the line will be going a different route in that the toys will be easier to transform.
“We’ve made incredibly sophisticated robots,” he said, “but it can be like a 1,000-piece puzzle.”
Enthralled by the special effects in three big-budget “Transformers” movies that enabled the robots to convert in a matter of seconds, Mr. Goldner decided the toys needed to return to their roots. So he challenged his design team to reconceive them. Now, on the 30th anniversary of the brand, Hasbro is revealing a new look for the toys, including simple maneuvers that will complete a transformation with the push of a button or flick of the wrist.
Look for more from the Hasbro Transformers: Age Of Extinction toy line at the upcoming London Toy Fair.