July comic book sales estimates have been released where we see the new Sam Alexander Nova series continues to plummet.
Sales for the book are now under 35K from a series high of over 80K, and once again, the series is selling less than the 2007 Dan Abnett and Andy Lanning Richard Rider Nova run.
ComiChron lists sales for NINO #6 coming in at 34,234, with Nova #6 back in 2007 listed at 36,967.
Tom Brevoort recently stated that sales were a factor in the cancelation of the 2007 Nova, which directly contradicts statements made by Joe Quesada.
Regardless if Brevoort is right or wrong, certainly Marvel EIC Axel Alonso and Editor Stephen Wacker must be sweating the numbers on the new NINO as Marvel invested heavily into the series and character.
Fans can't help but wonder if only a small percentage of that investment would have been applied to Richard Rider and DnA, how big the series and character really could have been.
July marks the fourth consecutive month that DnA outsold NINO.
NINO Nova has suffered a series of set backs due to low sales with Jeph Loeb and Ed McGuinness announced off the book as of the second issue's publication. In addition, it was recently announced the series would get its third writer within ten issues, as current scribe Zeb Wells is off the book as of #10 with a newcomer and an unknown coming on board.
It's no wonder the series isn't selling well as NINO is basically the antithesis of Richard Rider. Rider really came to his own for a lot of longtime and new fans during Giffen's Annihilation continuing throughout DnA's Nova to The Thanos Imperative. Rider also appeared as a member of Captain America's Secret Avengers, bringing a lot of attention to the character as well. NINO is a character described as an idiot by Jeph Loeb who needs to ask his mom to join the Avengers, while getting a gun put to his head to be a Nova.
Speaking of The Thanos Imperative, the reprint topped the charts surprising Marvel, which gives us a good indication of where they are coming from as they seem out of touch with the fan base.
Marvel also rebooted Guardians of the Galaxy, another Abnett and Lanning title, which has been holding its own near the top of the charts with Bendis. However, the series has arguably received more promotion than NINO as the first issue had literally two dozen variant covers. In addition, Marvel announced that superstar writer Neil Gaiman would be co-writing the series, with retailers ordering a plethora of the issue, only to have it come out that Gaiman would be considered a "consultant." Since then it's been stated Angela will be moving on from the book as well.
One bonus for Abnett and Lanning fans is that the Marvel Studios Guardians of the Galaxy film seems to be borrowing heavily from Abnett and Lanning's run, with director James Gunn recently describing the Marvel Cosmic duo, known as DnA, as the fathers of the modern Guardians of the Galaxy.