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Deep Silver's Dead Island Ships More Than 2 million Worldwide

Posted By:Staff
Tue, 09/27/2011 - 15:05

Press Release

 

Deep Silver’s Dead Island ships more than 2 million units worldwide
Deep Silver’s new zombie IP tops the charts in North America, UK and other European territories
 
 
pic15th September, 2011 - Hampshire, UK/... Dead Island, the award-winning zombie action game published by Deep Silver on September 6th in North America and on September 9th in the rest of the world (except Japan), has secured Number 1 chart position in several important territories across the world.
 
By the end of the week Deep Silver will have shipped around 2 million units of Dead Island globally in its first week of availability. Dead Island was an instant success with the game topping the North American retail charts, reaching the coveted number 1 position with reorders from retail already in process. In the UK, Dead Island ranked number 1 in the all formats chart last week and is also leading the all formats charts in France and Spain, console and PC charts in the Netherlands, Switzerland and Austria and Xbox 360 charts in Italy. The game has enjoyed similar successes on high chart positions in other territories worldwide. In addition, the PC version of Dead Island has topped the chart for the ten globally bestselling games last week on Steam.
 
Dead Island has constantly gathered a considerable following across all media all over the world since its announcement with a spectacular video in February 2011, a trailer that surprised the masses everywhere and became an internet phenomenon.
 
"Our new IP Dead Island has already proven to be a huge success on a global scale for Deep Silver only one week after its release in North America." says Klemens Kundratitz, CEO of Koch Media. “With Dead Island a number 1 in several important retail territories, this success has also confirmed our standing as a global publisher and has once again proven our position as Europe’s No. 1 retail distributor.”
 
Chart positions in week 36:
UK:          GfK Chart track
               Number 1 in all formats chart
               Number 1 in Xbox 360 chart
               Number 2 in PlayStation 3 chart
               Number 2 in PC chart
France:     GfK Leader Panel
               Number 1 in all formats chart
               Number 1 in Xbox 360 chart (Retail and Day 1 Edition combined)
               Number 1 in PlayStation 3 chart (Retail and Day 1 Edition combined)
Austria:    Media Control
               Number 1 in all formats chart
               Number 1 in Xbox 360 chart
               Number 1 in PlayStation 3 chart
Spain:      GfK
               Number 1 in all formats chart
               Number 1 in Xbox 360 chart
               Number 1 in PlayStation 3 chart
Netherlands:
               Number 1 in Xbox 360 chart
               Number 2 in PlayStation 3 chart
               Number 1 in PC chart
Belgium:
               Number 1 in PlayStation 3 chart
               Number 1 in PC chart
Switzerland:
               Number 1 in Xbox 360 chart
               Number 2 in PlayStation 3 chart
               Number 1 in PC chart
Italy:       
               Number 1 in Xbox 360 chart
               Number 2 in PlayStation 3 chart
 
About Dead Island
Dead Island™, the gruesome zombie action game with RPG elements by renowned developer Techland, combines first-person action with a heavy focus on melee combat, character development and customisation of a vast array of weapons. All of these gameplay features are presented in a dark story inspired by classic zombie movies with a gritty and engrossing campaign that can be played with up to four players in co-op mode.
 
Set in an open world tropical island, hordes of different festering zombies await players around every corner while they embark on a variety of thrilling missions through the holiday resort. With firearms and ammunition being scarce the player must rely on discovering and utilising items as weapons for self-defense and fighting off zombie hordes in intense melee combat. A diverse range of items can be collected and will later serve to transform the player’s ordinary makeshift weapons into serious instruments of destruction.
 
Dead Island was released worldwide for the PlayStation®3 computer entertainment system, the Xbox 360® video game and entertainment system from Microsoft and Windows PC.
 
Official website: www.deadisland.com
Facebook: www.facebook.com/deadislandgame
Twitter: http://twitter.com/deadislandgame