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DC Comics Not Backing Down From DC YOU Initiative

Posted By:Matt McGloin
Sun, 08/30/2015 - 22:50

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A few days ago saw rumors stating DC Comics was in a $2 million pitfall, and that they were moving away from the recently launched DC YOU initiative.

Now in a recent interview, DC Comics co-publishers Dan DiDio and Jim Lee shoot down the rumors mentioning they aren't backing down from the new brand.

“If you’re trying to build a fan base, a new audience, you’ve got to nurture it. You’ve got to take your time. You’ve got to take your losses,” DiDio told the Los Angeles Daily News. “Sooner or later, it’s going to take hold and hopefully be a leader in the business. Right now, our goal is to try and feed out as much product that’s as different as possible to try and attract the widest audience possible.”

Didio did admit that DC will start "adjusting a little bit, and start to focus," looking at what’s working with the new "DC You" initiative and what has not. Likewise, Jim Lee says things are evolving as well.

“We had some hits, we have some things that are under-performing,” Jim Lee added. “What we (did) in June is definitely step one towards this sort of transformation of the (comics) line. And I think that story is still being written.”

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