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The Dark Knight Rises (2012): Races Along With Dale Earnhart Jr. and Mountain Dew

Posted By: Matt McGloin
Fri, 05/18/2012 - 14:21

[[wysiwyg_imageupload:1724:]]As we told you in March, The Dark Knight Rises has teamed up with Mountain Dew for a cross-brand promotion.

Now more details have become available, and we learn that Dale Earnhart Jr.  is involved as well.

Dale Earnhart Jr.'s  Chevy is sponsored by Diet Mountain Dew, which will get a The Dark Knight Rises themed makeover with fans voting on the design.

There are four designs to choose from, including a Bane theme, a Batman theme and the logo.

"I've always been a big fan of the Batman movies, so having a special The Dark Knight Rises-inspired paint scheme on my car is pretty cool for me," said Dale Earnhardt Jr., in a pess release, who also gets a custom fire suit debuting June 15th in Michigan.  "I had some creative input on one of the designs, but no matter which one the fans select, it's going to look pretty awesome flying around the track at Michigan." 

Mountain Dew will also feature The Dark Knight Rises themed cans with Dark Berry.

Head on over to to participate.

The Dark Knight Rises hits theaters July 20th, 2012 and is directed by Christopher Nolan starring Christian Bale as Batman, Tom Hardy as Bane, Anne Hathaway as Selina Kyle/Catwoman, Gary Oldman as Commissioner Gordon, Morgan Freeman as Lucius Fox, Michael Cain as Alfred, Juno Temple and Josh Pence as a young Ra's al Ghul.

Head on over to the Cosmic Book News The Dark Knight Rises Movie Hub for even more news, trailers and images.