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Coca-Cola Teams With Marvel For Captain America: Civil War Super Bowl Trailer

Posted By:Matt McGloin
Thu, 02/04/2016 - 17:15

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Update: A Captain America: Civil War Super Bowl spot has been released.

Update #2: A Marvel Coke Ant-Man vs Hulk spot has been released.

Update #3: A Marvel Coke mini-can contest has launched.

 

Coca-Cola and Marvel are teaming up for a joint promotion that sees Avengers-themed cans as well as a new trailer released during the Super Bowl.

Coke sent various websites cans featuring Avengers and Captain America: Civil War characters including Falcon, Black Widow, Captain America, Iron Man, Ant-Man and Hulk.

A teaser featured with the cans reads: "02.07.16. The Big Game is just the beginning. Follow @CocaCola to watch the story unfold."

A Coke/Marvel Super Bowl commercial is confirmed with a 60-second spot airing during the second quarter of Sunday's CBS telecast (speculated to be Captain America: Civil War related).

No specifics regarding the spot were made known.

(via AdWeek)