Update #3: A Marvel Coke mini-can contest has launched.
Coca-Cola and Marvel are teaming up for a joint promotion that sees Avengers-themed cans as well as a new trailer released during the Super Bowl.
Coke sent various websites cans featuring Avengers and Captain America: Civil War characters including Falcon, Black Widow, Captain America, Iron Man, Ant-Man and Hulk.
A teaser featured with the cans reads: "02.07.16. The Big Game is just the beginning. Follow @CocaCola to watch the story unfold."
A Coke/Marvel Super Bowl commercial is confirmed with a 60-second spot airing during the second quarter of Sunday's CBS telecast (speculated to be Captain America: Civil War related).
No specifics regarding the spot were made known.