Back to top

Batman Vs. Superman Viral Marketing Kicks Off With Lex Luthor

Posted By: Matt McGloin
Mon, 10/05/2015 - 18:13


We're about six months away from Batman Vs. Superman, and now WB has launched the first viral marketing campaign for the movie which kicks off with Jesse Eisenberg's Lex Luthor.

A Lex Luthor LexCorp Twitter Account has been created which links to an article over at Fortune featuring a LexCorp sponsored article with: "Lex Luthor Jr.: Not Just His Father’s LexCorp." The article features an "interview" with Lex, which makes mention of Lex Sr. having passed away and more.

"Well, Dad was a complicated guy,” his down-to-Earth son notes as we pass a tasteful display of his world-famous collection of meteorite crystals. “He came from a country where the government, in the guise of protector, had absolute control over the citizens. That drove him. I get it. Heck, I’d hate to see that sort of thing happen over here.” 



"Batman v Superman: Dawn of Justice" has a March 25, 2016 release starring Ben Affleck as Batman, Henry Cavill as Superman, Gal Gadot as Wonder Woman, Amy Adams as Lois Lane, Laurence Fishburne as Perry White, Diane Lane as Martha Kent, Jeremy Irons as Alfred, Jesse Eisenberg as Lex Luthor, Ray Fisher as Cyborg with Callan Mulvey, Holly Hunter as Senator Finch and Tao Okamoto as Mercy Graves. Justice League is to follow directed by Zack Snyder as well.


Fearing the actions of a god-like Super Hero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’s most revered, modern-day savior, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.

Batman Vs. Superman Comic-Con Trailer: