Batman Vs. Superman is teaming with Dr. Pepper for a joint promotion as fans can access a prequel comic book via the Blippar app.
Dr. Pepper is giving away the Batman Vs. Superman prequel comic through various 20oz drinks which unlock the content. The comic is by Christos Gage and Joe Bennett and features stories about Lois Lane, Senator Finch, Lex Luthor, Superman and more.
12oz cans of Dr. Pepper will also be Batman Vs. Superman-themed.
DC Women Kicking Ass on Tumblr posted some panels from the prequel Dr. Pepper comic:
"Batman v Superman: Dawn of Justice" has a March 25, 2016 release starring Ben Affleck as Batman, Henry Cavill as Superman, Gal Gadot as Wonder Woman, Amy Adams as Lois Lane, Laurence Fishburne as Perry White, Diane Lane as Martha Kent, Jeremy Irons as Alfred, Jesse Eisenberg as Lex Luthor, Ray Fisher as Cyborg with Callan Mulvey, Holly Hunter as Senator Finch and Tao Okamoto as Mercy Graves. Justice League is to follow directed by Zack Snyder as well.
Fearing the actions of a god-like Super Hero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’s most revered, modern-day savior, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.