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Batman Vs. Superman Scores Record IMAX Opening

Posted By:Matt McGloin
Tue, 03/29/2016 - 21:48

Add another record Zack Snyder and Batman vs. Superman have broken as IMAX has announced the "Dawn of Justice" has scored the best IMAX March opening.

Batman Vs. Superman also was the best Spring and Easter opening.

Currently, Batman Vs. Superman has a worldwide gross of $468.54 million.




Film Receives Widest-Ever Global Launch in IMAX, Resulting in Best IMAX Opening for a March Release


Batman v Superman: Dawn of Justice opened with a record-setting $36 million on 945 IMAX screens globally — the widest-ever day-and-date debut for an IMAX release — resulting in the best-ever worldwide launch for a film outside the summer and Christmas play periods, as well as the highest opening for a March release, surpassing Alice in Wonderland (with $15.3 million). Overall, Batman v Superman now stands as the third-largest global opening for IMAX behind Star Wars: The Force Awakens — which earned $47.5 million during opening weekend — and Jurassic World (with$44.1 million).

Domestically, Batman v Superman: Dawn of Justice also saw the highest IMAX opening in March, with $18 million on 388 IMAX screens, which translates into a powerful $46,000 per-screen average. The film kicked off the domestic weekend with particularly strong presales, continuing that momentum with sell-outs throughout the weekend.

International IMAX weekend results for Batman v Superman reached a benchmark $18 million (also a March record) on 557 IMAX screens, includingChina, where IMAX contributed an estimated $7 million on 272 screens. Other markets that saw notable results include: France, the U.K., the Netherlands,Brazil, Ecuador, Australia, Hong Kong and the United Arab Emirates.

"Batman v Superman: Dawn of Justice represents the ultimate superhero movie showdown; given our rich history with these characters and Zack's use of our cameras, we are pleased that IMAX fans around the world have responded to his version of The IMAX Experience® in this record-setting way," said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. "We'd like to extend a huge congratulations to our friends and long-time partners at Warner Bros., Zack Snyder, Charles Roven and Deborah Snyder for this phenomenal achievement. We are honored to have been a part of this film in such a meaningful way and look forward to its continued global success."

Director Zack Snyder captured several sequences of Batman v. Superman: Dawn of Justice with IMAX's extremely high-resolution cameras. As a result of this, only in IMAX® theatres do sequences filmed with IMAX cameras expand vertically to fill the entire screen, delivering IMAX audiences greater scope and breathtaking image quality.

The IMAX® release of Batman v Superman: Dawn of Justice was shown in its digitally re-mastered format, which includes the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

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