Just yesterday saw Warner Bros. kick off the Lex Luthor viral marketing campaign with a new Jesse Eisenberg image, Lex Luthor Twitter account and Lex Luthor "interview."
Now it's learned LexCorps will be in attendance at the NYCC.
The official NYCC floor plan map has LexCorp as booth "SC02" which is directly attached to the DC Entertainment booth "SC01." The NYCC also has a listing for LexCorp, but doesn't have a description. We can speculate LexCorp employees might be at the booth possibly giving away Batman Vs. Superman promotional gear.
Producer Michael Uslan is also speculated to be making a Batman movie announcement as Uslan teased a major announcement for the convention on Saturday.
Update: The official NYCC website also states LexCorps will be providing free WiFi:
Yes. Free WiFi throughout the Javits Center will be provided by LexCorp Industries.
LexCorp unites humanity through technology. We believe in technology as a means of communication, unification and a source of inspiration. To access the WiFi on-site at the Javits Center, connect to the "LexCorp" network from the list of available networks.
You will automatically be redirected to the LexCorp WiFi login page where you can enter your email address and click "CONNECT" to gain access to the network. LexCorp – together, we can build a better world.
(hat tip to redditor Speedy621 for spotting the floor map plan)
"Batman v Superman: Dawn of Justice" has a March 25, 2016 release starring Ben Affleck as Batman, Henry Cavill as Superman, Gal Gadot as Wonder Woman, Amy Adams as Lois Lane, Laurence Fishburne as Perry White, Diane Lane as Martha Kent, Jeremy Irons as Alfred, Jesse Eisenberg as Lex Luthor, Ray Fisher as Cyborg with Callan Mulvey, Holly Hunter as Senator Finch and Tao Okamoto as Mercy Graves. Justice League is to follow directed by Zack Snyder as well.
Fearing the actions of a god-like Super Hero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’s most revered, modern-day savior, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.
Batman Vs. Superman Comic-Con Trailer: