FANDANGO SURVEY UNMASKS “THE AVENGERS” AS THE MOST ANTICIPATED MOVIE OF THE SUMMER
While Men Rank “Dark Knight Rises” High on the List of Must-Sees, Women Choose “Snow White and the Huntsman” as Their Top Summer Pick;
Heartthrob Chris Hemsworth Figures Prominently as a Summer Favorite
LOS ANGELES -- April 17, 2012 -- Fandango, the nation’s leading moviegoer destination, today revealed the results of its “Most Anticipated Summer Movie Survey,” in which Marvel’s “The Avengers” grabbed the top spot among all films picked by both men and women. The poll – which surveyed thousands of moviegoers on their must-see list for the biggest movie season of the year – also revealed that this may be a huge summer for Australian newcomer Chris Hemsworth, who stars in two of the summer’s most anticipated releases.
Male and female moviegoers offer a decidedly different perspective on the can’t-miss films of the summer. While women gravitated to the revisionist Kristen Stewart fairy tale drama, “Snow White and the Huntsman,” men stuck to their guns with action adventures -- like “The Avengers” and “The Dark Knight Rises,” which ranked number one and two on the most anticipated summer movie list.
“It’s clear from the Fandango survey that there’s something for both men and women at the movies this summer,” says Fandango Editor-in-Chief Chuck Walton. “After an incredible first quarter, Hollywood is delivering even more spectacular choices for moviegoers in what’s shaping up to be one of the biggest summers in years. As our survey indicates, all eyes will be on Chris Hemsworth. The Australian heartthrob, who stars as ”˜Thor’ in ”˜The Avengers,’ and as the male lead in ”˜Snow White and The Huntsman’, sits atop both the men’s and women’s ”˜Most Anticipated’ lists.”
According to Fandango moviegoers, below are the top picks among men and women:
Men’s Picks for Most Anticipated Summer Movie:
1. “The Avengers” 31%
2. “The Dark Knight Rises” 23%
3. “The Bourne Legacy” 14%
4. “Men in Black 3” 8%
5. “Prometheus” 7%
Women’s Picks for Most Anticipated Summer Movie:
1. “Snow White and the Huntsman” 22%
2. “The Avengers” 16%
3. “Men in Black 3” 13%
4. “The Dark Knight Rises” 10%
5. “Dark Shadows” 8%
A complete list of results for Fandango’s Summers Most Anticipated survey can be found at http://www.fandango.com/moviephotos.
Fandango is geared up for the summer, the busiest moviegoing season of the year, on the heels of its most successful first quarter in the company’s nearly 12-year history. As Fandango’s ticket sales surged 127% over last year, the company also partnered with AMC Theatres, Regency Theatres and other chains to expand its theater network reach by 19%. The quarter also included Fandango’s newly-signed ticketing deal with Yahoo, and the launch of Fandango’s enormously popular Facebook Timeline app, “Movies with Friends.”
Fandango, the nation's leading moviegoer destination, sells tickets to nearly 20,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. At many theaters, fans can print their tickets at home or receive them as a paperless Mobile Ticket on their smartphones.
Fandango is available online at www.fandango.com, via smartphones, tablets and other mobile devices, and at 1-800-FANDANGO. Fandango's top-ranking movie ticketing apps, with 24 million downloads, are available on the iPhone and iPad, Android, BlackBerry, Windows Phone 7 and many other platforms. Fandango is enjoyed by 33 million online and mobile visitors per month. Film fans find Fandango on Facebook at www.facebook.com/fandango and on Twitter @Fandango.