For those who may read their comic books digitally, this news may just for you as Apple has announced a new low-cost iPhone 5C that will retail for as low as $99.
It's the same size as the iPhone 5, but made of a softer silicon rubber rather than aluminum and comes in a variety of colors including: blue, green, yellow, pink and white.
The iPhone 5C features a 4-inch Retina display, a larger battery and a new HD Facetime camera.
Apple will also be selling a variety of rubber cases, which will cost $29 each.
The iPhone 5C will sell with a contract for $99 for the 16GB model and $199 for a 32GB model.
Availability has yet to be announced.
Update: Apple announces iPhone 5S.