Amazon attacks - Netflix! Adds Streaming Video?

Posted By: Matt McGloin
01/31/2011 - 12:25pm



Engadget.com reports that Amazon.com may be adding unlimited streaming video to its Video On Demand service which features streaming video to computers and televisions. An Amazon Prime member reported seeing the option and snapped a screen shot (right).

The new service would feature, "unlimited, commercial-free, instant streaming of 5,000 movies and TV shows at no addition cost" (emphasis my own) for Amazon Prime members.

That price comes in at $79.99 a year, including the added free shipping bonuses (free Two-Day shipping and One-day shipping for $3.99 per item on all eligible purchases).

Netflix's lowest subscription service is currently their Netflix Watch Instantly service which is $95.88 a year.

Netflix does have a DVD service add-on which is $8.99 a month ($107.00/year) and ships one DVD at a time. Note: I've heard rumors that Netflix is going to do away with the physical delivery of DVDs in the future. That would be a big turn-off (pun not intended - I swear!) as Netflix's streaming library of 65,000 videos all seem to be before 1980. Well, maybe 1990. Anyway, the point is Netflix doesn't have that many new movies available online compared to their DVD deliveries.

As we can see, Netflix greatly outnumbers the amount that Amazon would offer. Certainly, that would change.

Engadget updated their article with the report that Amazon has currently taken that option down from Amazon Prime Accounts. Perhaps, they were just testing the software. However, they note domain names associated with "variations of the primeinstantvideos.com domain name were registered by Amazon-owned DPReview January 5."

I would say it's a sure bet we will be seeing unlimited streaming video from Amazon in the future.