Marvel VP of Sales David Gabriel did state in a letter to retailers that their upcoming Avengers Vs. X-Men mega event would get national news coverage.
ABC News did a feature on AvX which includes new art (below) as well as comments from writers Jason Aaron and Brian Bendis (of course Disney owns both ABC and Marvel).
This does look pretty cool in that ABC opened with footage of The Avengers movie as well as X-Men: First Class.
Check it out:
Click to enlarge:
(Via Bleeding Cool)