This weekend marks the start of the exclusive Black Panther NoovieÂ content that will be in theaters.
National CineMedia (NCM) is getting fans excited forÂ Black PantherÂ with an exclusive look at the inner workings of Tâ€™Challaâ€™s impressive suit. The newÂ Noovie BacklotÂ piece features Chadwick Boseman (Tâ€™Challa) and Letitia Wright (Shuri), and will be released in theaters nationwide January 26th. Black Panther hits theaters on February 16th.
Thereâ€™s more than meets the eye when it comes toÂ Black Pantherâ€™s suit. Woven with Vibranium fabric mined from the Great Mound in the high-tech kingdom of Wakanda, Tâ€™Challaâ€™s suit makes himÂ a tour de force. When the going gets tough, Tâ€™Challa can put some distance between himself and his enemies thanks to his suitâ€™s Kinetic Energy Absorption. â€śYou punch it, you shoot it, boom! It goes off,â€ť says Boseman. Any attacks made to the suit are reflected back on the Black Pantherâ€™s enemies in the form of a powerful shockwave. The Black Panther can even use the force of this blast toÂ keep himself out of danger.
â€śAnd, the claws,â€ť Boseman adds, â€śRetractable, also Vibranium. They cut through anything.â€ť Wright, whoâ€™s character Shuri proudly created the suit for her brother Tâ€™Challa, agrees, â€śSharp, like how youâ€™re gonna look in the suit I made you!â€ť
Head of the Wakandan Design Group, Shuriâ€™s smarts and style have given Tâ€™Challa one of the most impressive suits in the MCU. Her design is revolutionary, even going so far as to include a feature in which the entire suit folds up into the Black Pantherâ€™s signature necklace. Talk about the ultimate accessory!
Fans should plan to arrive atÂ their localÂ NoovieÂ theaterÂ at least 30 minutes before advertised show time to see the exclusiveÂ Black PantherÂ content.
Upcoming content will also feature The Avengers: Infinity War and more.Â
Check out new Black Panther images, and the official announcement can be found below:
National CineMedia (NCM) Launches Noovie Pre-Show In Movie Theaters Nationwide
The Walt Disney Studios to Feature Upcoming Films in Noovie Backlot Segments
Whatâ€™sÂ Noovie? Audiences will soon find out when National CineMedia (NCM)â€™s newÂ NoovieÂ pre-show launches on over 20,600 screens in 1,700 movie theaters throughout the U.S. this weekend.
NoovieÂ is focused on leading moviegoers to whatâ€™s next in entertainment. Reimagined for todayâ€™s movie audiences,Â NoovieÂ will replace NCMâ€™sÂ FirstLookÂ pre-show in top theaters across the country including AMC, Cinemark, Regal Entertainment Group, and 49 other regional and local theater chains.
Entertaining content is a core element ofÂ Noovie, and NCM will be programming an exclusive Noovie content pod in the show that will give audiences a look at â€śwhatâ€™sÂ Noovieâ€ť in their world, including movies, music, local and more. TheÂ Walt Disney StudiosÂ has signed on as the premiere studio for newÂ Noovie BacklotÂ segments through June of 2018, and will offer a unique behind-the-scenes look at upcoming films from Disney, Pixar, Marvel Studios and Lucasfilm includingÂ Coco,Â Star Wars: The Last Jedi,Â Black Panther,Â A Wrinkle In Time,Â Avengers: Infinity War,Â Untitled Han Solo Star Wars Anthology FilmÂ andÂ The Incredibles 2. The firstÂ Noovie BacklotÂ segment for Disney-Pixarâ€™sÂ CocoÂ will feature a real-life Xolo dog going on an adventure at Pixar studios â€“ playing catch, making friends, grabbing lunch, and living his best life â€“ just like the animated Xolo dog Dante in the film.
â€śWeâ€™re excited to expand our relationship with NCM,â€ť said David Sieden, VP Cinema Partnerships for the Walt Disney Studios. â€śThere is no better showcase for our studio content than the big screen, andÂ Noovie BacklotÂ is a fresh way to give fans a fun and exclusive look at our slate of upcoming films.â€ť
Noovie Soundcheck, an exclusive, cinema-first music series in partnership withÂ Sony Music Entertainmentâ€™s Rumble YardÂ that gives fans a glimpse into those unscripted, unrehearsed moments with the band before the concert crowds arrive, is also premiering inÂ NoovieÂ in October. The first segment will feature Foo Fighters, filmed during the soundcheck for their recentÂ Landmarks Live In ConcertÂ show shot at the Acropolis in Greece.
As it continues to evolve,Â NoovieÂ will feature fun games includingÂ Name That MovieÂ trivia andÂ Fantasy Movie League, an experience that combines the fierce competition of fantasy sports with the insanely popular world of entertainment and movies. NCMâ€™s newÂ NoovieÂ pre-show will also continue to showcase entertainment content from ABC Networks, Amazon, Disney, Google, Hulu, Nintendo, NBC, Toyota, Turner Broadcasting System, and more, along with national, regional and local advertising.
â€śNoovieÂ gives movie audiences a reason to arrive early to discover whatâ€™s next, and will soon go beyond the big screen with newÂ NoovieÂ digital properties that deliver entertaining content, purposeful commerce, and interactive gaming opportunities for movie audiences,â€ť said NCMâ€™s CEO, Andy England. â€śNow is a great time to go to the movies.â€ť
Get to the theater early to catchÂ NoovieÂ on the big screen, or see whatâ€™sÂ NoovieÂ on Facebook (http://www.facebook.com/WhatsNoovie/), Twitter (http://twitter.com/WhatsNoovie/) and Instagram (http://www.instagram.com/WhatsNoovie/). To find aÂ NoovieÂ theater near you,Â click here.
About National CineMedia (NCM)
National CineMedia (NCM) is Americaâ€™s Movie Network. As the #1 Millennial weekend network in the U.S., NCM is the connector between brands and movie audiences. According to Nielsen, more than 750 million moviegoers annually attend theaters that are currently under contract to present NCMâ€™sÂ NoovieÂ pre-show in 49 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC). NCMâ€™s cinema advertising network offers broad reach and unparalleled audience engagement with over 20,600 screens in approximately 1,700 theaters in 187 Designated Market AreasÂ® (all of the top 50). NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.8% interest in, and is the managing member of, National CineMedia, LLC. For more information, visitÂ www.ncm.com.