Will Disney's John Carter Be The Next To Tank After Ghost Rider?
Now, Deadline is reporting that Disney's big budget $250 million sci-fi movie, John Carter, may do just the same.
According to Deadline, John Carter is "tracking shockingly soft," which basically means there is hardly any buzz at all surrounding the movie.
They quote e-mails from rival studios with remarks like "Women of all ages have flat out rejected the film," "Not good. 2 unaided, 53 aware, 27 definitely interested, 3 first choice," "The tracking for John Carter is shocking for a film that cost over $250 million," and "This could be the biggest writeoff of all time."
Deadline does note that Disney half as much expected the soft tracking for the movie as it is said that John Carter is a result of a previous "regime," which we must assume didn't do that good of a job.
It's also stated that Disney is preparing an upcoming media blitz to bring attention to the film.
Getting back to asking me (haha), the problems I have with it this is, if you are unfamiliar with the books you probably have no idea what the heck the movie is about.
First, Disney changed the title from "John Carter Of Mars," to plain old "John Carter." The "Of Mars" part does give an inkling as to the sci-fi aspect of the movie, no? Or where it's set for that matter. But due to previous movies that featured "Mars" in the title not doing well, reportedly Disney decided it would be a bad idea to feature the name.
Furthermore, Mars isn't even mentioned in both trailers. The first starts off with Carter waking up somewhere and asking, "Where am I?"
Yeah! Where are you?!
And who cares about your uncle?!
Then we see a mishmash of scenes set on Mars (but we don't know that) with some on Earth, and mixed in is a human(?) woman and aliens. Now, where is this set?!
"Fate has brought you here, John Carter."
The second trailer features Carter with super powers -- wait, why does he have those?! And again not knowing where, hey, maybe Middle Earth?
Ditto for the Superbowl trailer.
Curiously enough, the movie posters feature "M" for Mars, or so we think.
Basically what it comes down to is that Disney hasn't made us care who the heck John Carter is, and why we should care wherever he is, and why he is there.
Hey, Disney how about a voice over trailer giving us a clue (mention of Burroughs would be nice!) instead of Led Zeppelin?
I can't imagine what a member of the general audience thought when they first saw the previews up on the big screen.