Box Office Weekly Roundup Ending 6/5/11
Weekly Roundup Ending 6/5/11
The long march of comic book franchises continued this past weekend with the debut of X-Men: First Class. Never before have I witnessed so many reports from various media sources how an opening weekend of earning $55 million dollars was to be considered such an epic failure. Still, as one of the big boys of 2011, First Class did seem to fail at resonating with audiences who more than likely still have images of Hugh Jackman and the original X-Films fresh in their memory. Like I’ve mentioned many times before in these articles, any other summer would be forgiving of less than stellar debut weekends by simply persisting a few more weeks at the box office, but not so for the summer of 2011. Every film’s biggest weekend will be its debut weekend followed by unfavorable weeks of declining sales in light of another blockbuster’s debut. First Class misses where Fast Five, Thor, Pirates of the Caribbean and The Hangover capitalized. Let this be a warning to all reboot masters: not every reboot is a sure thing!
Top 5 this past weekend:
- X-Men: First Class- $55.1 million
- The Hangover Part II- $31.4 million
- Kung Fu Panda 2- $23.9 million
- Pirates of the Caribbean:On Stranger Tides - $17.9 million
- Bridesmaids- $12.1 million
How about a big hand for Bridesmaids, a chick flick comedy I still haven’t seen, but still manages to stay in the top 5 for the past 4 weeks. If it does the impossible and remains in the top 5 at the end of next weekend, it will have been in the top 5 for as many weeks as Thor - and that my friends is very impressive. The Hangover Part II takes its prerequisite sales hit, but still positions itself to overtake Pirates in terms of ticket sales for this summer. If Disney doesn’t want Johnny Depp to block all of its phone numbers before contacting him for yet another sequel, they had best get their acts together and develop a much better story.
Top 5 cumulative box office for 2011:
- Fast Five- $201.9 million
- Pirates of the Caribbean: On Stranger Tides - $190.2 million
- The Hangover Part II - $185.8 million
- Thor - $169.1 million
- Rio - $136.7 million
Fast Five’s summer dominance seems to be coming to an end as both Pirates and Hangover look to supplant its reign, but the question is which will be the new leader at the end of next weekend? A gap of less than $5 million is nothing, especially when considering Pirates has been released 1 week longer than Hangover. Looks like the Wolfpack is getting the nod, but it is still fascinating how quickly all of the summer blockbusters continue to lose steam as they approach the $200 million dollar mark. It remains to be seen if any film is capable of approaching $300 million, but for that to be possible, maintaining the status as #1 at the box offices for consecutive weeks is absolutely necessary and it looks like X-Men: First Class will be crushed this coming weekend by J.J. Abrams’ Super 8.
(Editor's Note: For More on the numbers to "X-Men:First Class," check out: X-Men: First Class (2011) Debuts at $56 Million - Multiple Man Matt)