Posted by:
Lawrence Napoli

Box Office Weekly Roundup Ending 4/24/11


Weekly Roundup Ending 4/24/11


This week welcomes two new additions to the top five film earners last weekend.  The Robert Pattinson/Reese Witherspoon drama Water For Elephants about giving up on a dream to become a vet by becoming an unofficial “vet” for a travelling circus as a result of despair over the loss of one’s family made a moderate showing.  The original novel by Sara Gruen has been selling like hotcakes as Hollywood continues to scour every outlet of creativity as a potential host to replace its own.  Tyler Perry made a BIG surprise by challenging the flavor of the last couple weeks with (yet another) Madea family comedy.  Apparently his formula continues to yield results, but I wonder if the well truly dries up when he runs out of Hip Hop stars (like Bow Wow) to pawn off as legitimate actors?

Top 5 this past weekend:

  1. Rio - $26.3 million
  2. Madea’s Big Happy Family - $25.1 million
  3. Water For Elephants - $16.8 million
  4. Hop - $12.2 million
  5. Scream 4 - $7.03 million

There’s no surprise that Rio is still holding strong in addition to yet another solid block of earnings from Hop, but one can get the impression that the young kiddie films are running out of steam.  It’s a shame for Rio seeing how it hasn’t earned back its original budget thus far, but may eventually break even.  Hop is already in the black while Scream 4 continues to plummet.  I guess everyone was as turned off at Hayden Panettiere’s atrocious hair style as I was.

Top 5 cumulative box office for 2011:

  1. Rango - $119.5 million
  2. Just Go With It - $102.6 million
  3. Hop - $100.2 million
  4. The Green Hornet - $98.8 million
  5. Gnomeo and Juliet - $98.3 million

Hop jumps 2 spots on the cumulative list as it goes just over $100 million dollars in box office sales.  Regardless of how good or bad the film actually was, the $100 million range is a very respectable showing.  I am quite impressed that Rango has held this top spot for so long, but then I am reminded of the relatively weak lineup of releases at the outset of every New Year.  All the more reason for someone to make a “New Year’s” seasonal film in order to take advantage of the lack of competition the same way Hop has.  Seasonal films released in season must be exceptionally bad in order to not dominate the box office during its run.