Watch: Warner Brothers 1988 Batman Promo To Quiet Adam West
Check out the cool "1988 Batman Preview" that was used to sell film distributors and merchandisers that Tim Burton's Batman would work.
This video was directed by Andrew Gillman who states at the time WB was moving forward with Burton's Batman, Adam West was going around stating he should be Batman, and that the dark movie that Burton was going to do had nothing to do with Batman at all.
So WB came up with this video to convince everyone that West was wrong.
You can read more about it over at 1989Batman.com where they have an interview with Gillman.