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/ 45 weeks 3 days ago

Scarlett Johansson's Lucy Gets International IMAX Release

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Press Release

UNIVERSAL PICTURES AND EUROPACORP'S LUCY RACES INTO INTERNATIONAL IMAX® THEATRES STARTING AUGUST 8

 

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LOS ANGELESJuly 8, 2014 -- IMAX Corporation (NYSE: IMAX; TSX: IMX), Universal Pictures, a division of Comcast Corp.(NASDAQ: CMCSA) and EuropaCorp today announced that Lucy, the new thriller from acclaimed filmmaker Luc Besson that stars Scarlett Johansson and Academy Award® winner Morgan Freeman, will be digitally re-mastered into the immersive IMAX® format and released into IMAX® theatres in select international territories starting August 8.

Furthering The IMAX Experience®, select scenes in Lucy were captured using IMAX® cameras.  Those sequences filmed with the extremely high-resolution cameras will add to the explosive action and scope of the film as seen best in IMAXtheaters.

"Luc Besson is one of the most gifted creators of on-screen heroines in cinema history, and Scarlett Johansson is a favorite of IMAXaudiences around the world," said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment.  "Besson uses IMAX cameras to capture this powerful combination, making Lucy the kind of visceral visual spectacle that our fans are looking for and providing a movie going experience only IMAX can deliver."

"When shooting a movie, as much as possible, I try and remove the wall between the lens and the performers," said Besson.  "Filming key scenes in Lucy with IMAX cameras allowed me to bring the gradual awakening that our heroine is experiencing directly to the audience.  I hope that you can feel what she feels and go on this exciting journey with her as she adapts to the incredible changes to her mind and body."

The IMAX release of Lucy will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

About Lucy:
From La Femme Nikita and The Professional to The Fifth Element, writer/director Luc Besson has created some of the toughest, most memorable female action heroes in recent cinematic history.  Now, Besson directs Scarlett Johansson and Academy Award® winner Morgan Freeman in Lucy, an action-thriller that examines the possibility of what one human could truly do if she unlocked 100 percent of her brain capacity and accessed the furthest reaches of her mind.  For more information about Lucy, please visit the official website a www.lucymovie.com.

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