DC Ditches Comics Code Authority Seal of Approval
Co-Publisher of DC Comics, Jim Lee, announced via the DC blog The Source that the company will not be using the Comics Code Authority Seal of Approval.
Instead, beginning this April they will be going with a rating system as follows:
E – EVERYONE
Appropriate for readers of all ages. May contain cartoon violence and/or some comic mischief.
T – TEEN
Appropriate for readers age 12 and older. May contain mild violence, language and/or suggestive themes.
T+ - TEEN PLUS
Appropriate for readers age 16 and older. May contain moderate violence, mild profanity, graphic imagery and/or suggestive themes.
M – MATURE
Appropriate for readers age 18 and older. May contain intense violence, extensive profanity, nudity, sexual themes and other content suitable only for older readers.
Vertigo will remain the same as they are already labeled "Mature."
CCA was created in 1954 as a response to public reactions regarding what was appropriate content for comic books. A hearing was held by the Senate Subcommittee on Juvenile Delinquency with the comic industry forming their own self-regulatory system. While the CCA had no legal authority over the publishers, distributors would often refuse to carry comics without the notice. Eventually, use of the CCA fell as many publishers began using their own rating system as Marvel Comics did in 2001. The DC imprint Milestone, sumbitted books to the CCA, but even those that didn't "pass" were just published without the familiar logo. Currently,
only Archie Comics (Archies is stopping as of February) and Boingo (Boing stopped a year ago) use the CCA.