Posted by:
Matt McGloin

Avengers (2012) movie: Set and Hellicarrier Details from the Licensing Summit


picMarvel Studios held a "Licensing Summit" at the Avengers movie set for over 100 specially invited guests that promote, and are related to, pushing their products.

One company in particular, Upper Deck, who puts out various move licensed trading cards, posted a blog about it -- which has since been taken down.

However, it's still cached on google.

There's really nothing that important, imo, that should have caused it to be taken down -- just mention of the Hellicarrier looking pretty awesome and some of the cast.

Check it out:

On Wednesday we were on the actual set of the film and there was a lot going on. Marvel shared that it was the biggest set they had ever built and when we stepped on the bridge of the Avengers Helicarrier, we realized they were very serious. It was like the bridge of The Star Trek Enterprise on steroids, just amazing to behold.

We were not alone at this event as we joined with more than 100 licensees and potential licensees of Marvel with representatives from companies like Hasbro, LEGO, THQ, Disney and many more. As a die-hard fan of The Avengers, I wanted to snap some pictures so bad with my phone, but Marvel wasn’t going to have any of that. Anyone caught sneaking a photo would be quickly escorted from the premises and I didn’t want to miss any of this so my phone stayed in my pocket.

We got to check out some rough cuts of the film (which looked AMAZING by the way) and talk about how we can make the most of all our marketing efforts for this franchise. We are really excited about the opportunities with The Avengers to say the least and we have seen solid interest in our Iron Man and Thor trading cards so far. We expect to see the same with our Captain America product when that launches in June.

One of the biggest thrills was when the cast assembled for only their second public appearance since Comic-Con. Some of the actors were in costume like Chris Hemsworth (Thor), Samuel L. Jackson (Nick Fury) and Scarlett Johansson (Black Widow). They were busy filming that day, but took some time out to visit with us which was really awesome.

Lastly, I can share that we now know who The Avengers will be battling with in this summer blockbuster, but for now, our lips are sealed. Any guesses as to who you think it might be?

Related: Storyboards from Captain America: First Avenger reveal ties to Avengers and Thor

The Avengers hits May 4th, 2012 and is directed by Joss Whedon, starring Robert Downey Jr. as Iron Man, Chris Hemsworth as Thor, Chris Evans as Captain America, Samuel L. Jackson as Nick Fury, Mark Ruffalo as the Hulk, Scarlett Johansson as the Black Widow and Jeremy Renner as Hawkeye.